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PolyfluoroEster technology used in Living Proof's No Frizz Shampoo.
June 30, 2010
By: TOM BRANNA
Editor
The 2010 Cosmetic Executive Women Beauty Insider’s Choice Awards has voted Living Proof’s No Frizz Shampoo as the winner for best new Hair Care product in the Prestige category. Living Proof, based in Cambridge, Mass., chose Innospec Active Chemical’s new innovative sulfate-free surfactant, Iselux to work with their proprietary PolyfluoroEster technology because it provided an ultra-rich lather while leaving hair soft and smooth with no heavy residue. “Living Proof embraced our Iselux tech...
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